Recently, Meta announced monetization features for eligible creators in Kenya. This has opened up more opportunities for content creators in the country. It is now even empowering individuals with the ability to make money from their Videos and Reels.
How Does Meta Monetization Work in Kenya?
Meta has in place monetization features for Kenyan creators on both Facebook and Instagram. To qualify for the money, however, one has to pass through laid-down criteria, which include the minimum number of followers, a certain amount of video watch time, and adherence to the company’s content policies.
Facebook In-stream ads are a feature where creators can add ads in videos and monetize it through the number of views their videos get.
Facebook Ads on Reels: This feature allows creators to earn money by placing ads within their short-form Reels videos.
Instagram will give creators the option of being monetized via Instagram Gifts, where the creator is gifted with some certain amount and will be able to cash out later when the amount exceeds to USD 25, that includes earnings from other monetization programmes. One must have a professional account, have at least 500 followers, be 18 years and above and be compliant with Instagram’s community Guidelines and Content Monetization Policies.
The Impact on Kenyan Creators
The monetization beginning by Meta in Kenya will go a long way in influencing the country’s creative economy.
This provides them with a means to have money out of the content that they put up, hence motivating them into making high-quality and high-engagement videos. This may spur innovation and creativity within the Kenyan digital landscape. Furthermore, monetization via Meta will be a critical source of income for many Kenyans, most especially those in rural areas or where economic conditions are stretched. By being able to harness the potentials of the widely used platforms at Meta, creators can reach wide audiences and monetize their content in much larger ways.
Challenges and Opportunities
While Meta monetization does open up a lot of opportunities for creators in Kenya, challenges do exist:
- Competition: The growing number of content creators on Meta’s platforms means that competition for audience attention and ad revenue is also increasing.
- Algorithm Changes: Meta’s algorithms can change frequently, affecting the visibility of creators’ content and their potential earnings.
- Technical Challenges: Some creators may face technical difficulties related to setting up monetization, accessing tools, or understanding the analytics involved.
Despite such challenges, this avenue is one which Meta monetization avails to creators in Kenya. Knowing the policies, doing great content, and leveraging social media for promotion are ways through which creators can open new opportunities and sustain their careers.