In a strategic response to increasing demand for faster and more reliable internet, Safaricom has revamped its Home Fibre plans with boosted speeds and enhanced packages. This is Safaricom’s effective competitor play against emerging players such as Starlink in an expanding Kenyan internet market.
The latest upgrade by Safaricom promised faster speeds at no additional cost, but it also came with new offers that would be ideal for families and businesses. With improved plans, both the fibre gamer and streamer will get better value for their money, as will the small enterprise owner.
Safaricom Home Fibre Plans: New Speeds and Pricing
The major upgrade in Safaricom’s Home Fibre offering is a significant increase in speeds across all its packages with no price changes. Customers on the Bronze plan, for example, will have 15 Mbps up from 10 Mbps previously. Here is the breakdown of the updated plans:
| Plan | Old Speed | New Speed | Price (KES) |
|---|---|---|---|
| Bronze | 10 Mbps | 15 Mbps | 2,999 |
| Silver | 20 Mbps | 30 Mbps | 4,100 |
| Gold | 40 Mbps | 80 Mbps | 6,299 |
| Diamond | 100 Mbps | 500 Mbps | 12,499 |
| Platinum | N/A | 1000 Mbps | 20,000 |
These upgrades make it clear that Safaricom is committed to providing faster, more reliable internet to meet the diverse needs of Kenyan households.
Family Share Plan: A New Integrated Solution
Besides faster speeds, Safaricom has also rolled out the Family Share Plan, an all-in-one package for mobile voice, data, SMS, and home internet. The company described it as a package designed to make connectivity for households even more seamless with sharing of up to five members.
The integrated solution enables customers to save as much as 20% on the Bronze Fibre plan, as this is an economical option compared to purchasing voice/data and fibre plans separately. In today’s economic climate, this discount provides considerable relief for families seeking reliable connectivity without stretching their budgets.
Business Fibre Plans: Empowering Enterprises of All Sizes
Safaricom has not only focused on home users; businesses also have new and improved Fibre packages. Whether you are a micro-business of just a few in your team or a growing enterprise with several outlets, there is a plan tailored to suit your needs.
15 Mbps Shared Plan: Tailored for micro-businesses, this plan supports up to five users or connected devices. It also includes 5GB of mobile backup data, ensuring continuity during any fibre interruptions. In addition, 400 voice minutes are included for seamless communication.
50 Mbps Shared Plan: Ideal for small enterprises with up to 15 users, this plan comes with 15GB of mobile backup data and unlimited voice calls for up to three users through a Closed User Group (CUG) voice plan.
100 Mbps Shared Plan: Targeted at growing enterprises with up to 50 users, this robust plan ensures smooth operations even during peak usage. Like the smaller plans, it includes 15GB of mobile backup data and CUG voice plans for unlimited communications.
Safaricom is offering a one-time bonus of 30GB mobile data, plus free email and website domains for the first year, giving your businesses the digital tools to grow.
Competing with Starlink: A Strategic Move
Safaricom’s improved Fiber plans can be interpreted as a well-calculated move in response to the growing popularity of Starlink in Kenya. Whereas Starlink has been preferred in most cases, due to satellite internet, Safaricom leverages on the available infrastructure to offer competitive options to meet the demands of different sections, right from households to businesses.
Besides the upgraded plans with value addition such as Family Share Plan and business backup data, they will go a long way in ensuring that the customer base is retained while new subscribers are attained.
With increased speed and at affordable rates, it would seem Safaricom is ready to ward off potential attack on their market share by its global competitors.
With increased speeds, new packages, and integrated home and business solutions, Safaricom is cementing its position in the Kenyan internet market. Whether it is to connect your family or scale your business, Safaricom’s new fibre plans provide unbeatable value in terms of speed and features. As it innovates, the bottom line is a promise that Safaricom will be here to stay in the ever-evolving internet space.